Goodwood was founded in the mid nineties by Joost van der Post, who flew over to Jepara after overhearing a conversation about furniture opportunities in the east—on an airplane. With nothing but a camera and a fax machine Joost began his furniture empire, taking pictures of furniture on the side of the road during the day and faxing the images around the world in the evening.

The demand was real, orders were coming and containers were shipped. Whilst Joost handled production and logistics, his wife Jamy handled all finances and administration. Being one of the first expats in Jepara, as a couple, they ruled the local furniture export industry and together built the company which stands today as Goodwood Interiors – an established Indonesian furniture manufacturing company.